4 changes to improve your social media resultsAug 01, 2022
Do you know how to use social media to attract investors?
Much of the marketing advice you will come across will tell you to say the most outlandish things to get a flood of leads and investment.
It's all nonsense. There is no "magic phrase" that will make that happen.
It's extremely rare to find one big thing that will make it work perfectly. It's all about doing a lot of the little things and doing them well.
Here are our top 4 tips on how you can leverage the power of social media to get £100k+ investors with confidence.
1. Build a network of potential investors…
Not just a network of people looking for money like you!
This is a common mistake we see in property.
Property investors and developers connecting with a lot of other property investors and developers...
And then wondering why they are not getting investment despite their large network and constant posting.
It's good to surround yourself with like-minded individuals as you can motivate each other and help one another move forward.
But you won't get any traction on the investment front until you surround yourself with the right people.
However, surrounding yourself with the right people is just the first step.
2. Post content that resonates with investors…
Not content that just resonates with your fellow property investors and developers!
Talk about your background, your story, your why, your day-to-day tasks, share some case studies, etc.
It also helps to:
- share a problem that you overcame,
- a conversation you struggled to have, or
- a misunderstanding you experienced.
These posts can be funny, serious, heart-breaking, or a mix of all of those…
Great storytelling can go such a long way. It can make you feel so much more relatable, entertaining and interesting to your network.
They also bring out your personality and can get your readers to think about things from a different perspective.
Posting on social media is not about convincing investors to invest with you.
It’s about making people aware of what you do and making them want to find out more.
You want to inspire them to take action by connecting with you and getting in touch with you.
3. Don't promote your deals
Let’s be crystal clear. Promoting deals on social media is ILLEGAL.
That’s because deals can only be promoted to exempt investors such as high net worth or sophisticated investors...
And there’s just no way for you to make sure ordinary people don’t see your posts.
So, don’t promote your deals.
Instead, promote yourself and your business.
Let your network in on what you do.
That’s how you strike up meaningful conversations.
That’s how you start building great relationships.
4. Reach out to your network…
Get to know your connections...
Make your connections want to find out more about you and what you do...
This is how you build great relationships.
Even if you have a small network, it is still a good place to start.
Because you never know who they have in their network.
Always ask them if they know someone who might be interested in what you do, and you might be pleasantly surprised at the connections that come your way.
These are simple but effective tweaks to make to your social media strategy...
Which in turn will help you attract more investors!
So if you don't have a strategy for social media, hopefully, we've just persuaded you to get started...
If you already use social media but could do better, the 4 points above will really help you level up your efforts.
Social media is such a handy tool to help you grow your investor list...
So it's always worthwhile revisiting your strategy and trying to make it as effective as possible.